Venmo
Venmo’s biggest user base, Gen Z, is the least financially confident generation despite having the most resources, so we worked with the money experts who they’re already listening to and dropped an educational album, their catchiest asset to date: Take Note. Make Notes.
AI DISS TRACKS
At the start of April, we showed people just how financially illiterate they can be by mixing AI-generated diss tracks from their Venmo histories.
SELLING TICKETS THROUGH ATM POP-UPS
To build excitement and sell tickets, we installed pop-up Venmo ATMs with hip hop artists as the vendors inside. These were placed at concert venues throughout the month.
HYPING UP OUR CONCERT ON SOCIALS
Now that we had people thinking about their money habits, we gave them the opportunity to learn from their favorite rappers in concert.
LIVE FROM THE HUSTLERS
At the Venmo concert, new tracks were teased and rappers dove into their financial journeys.
ALBUM DROP
On April 25th, we dropped the most memorable resource for leveling up financial literacy with Venmo’s new hip hop album.
