ESPN Fantasy
Women are the fastest growing demographic in fantasy sports, but their presence in leagues—not to mention their success—still shocks. To ensure everyone knows fantasy sports are her turf, too, ESPN Fantasy highlights how, when she plays, she upsets.
Join The Upset
We made a new landing page for ESPN Fantasy, The Upset, to serve as her home base. Here, she’ll find insights by female ESPN analysts, women-run leagues, FAQs for newcomers, and information on upcoming events.
The Locker Room
To kick off the new season of fantasy football, we opened pop-up sports bars for women to attend events, facilitate leagues, and talk about all things fantasy.
Stadium Takeovers
We took over stadiums for women-only draft day parties, where insights were shared, food & beverages were served, and nails and rosters were polished.
Drafted Away
We transformed ESPN Fantasy’s ultimate draft weekend into a girls’ getaway. Invites were sent based on a lottery system for female commissioners, and it was hosted by NFL analyst Mina Kimes and ESPN Fantasy analyst Liz Loza.
Snap A Smugshot
For sharing stats and wins, we installed smart mirrors in stadium bathrooms and sports bars. These allowed players to sync their ESPN app through a QR and take a selfie with their fantasy updates.
Out Of Your League
Join hers. We partnered with female influencers to commission leagues, which we filled by a random selection process for those who signed up. Players received special draft day and in-person game experiences.
Call Her Commissioner
The Daddy Gang is living out another kind of fantasy, because Call Her Daddy podcast host Alex Cooper became an MLB Fantasy League commissioner with open sign-ups.
COMMISSIONHER Merch
With fashion-forward COMMISSIONHER merch, made in collaboration with boutique sports brands, we brought a subtle flex to every fit. Items were sold online and given out at events.