Urban Outfitters Home
The personal used to be private, but in a world of video chatting and sharing on socials, your home is now public backdrop to your life. With Urban Outfitters Home, you design your interiors to make a scene.
Step Inside Our Scene
To kickoff the campaign, we brought an interactive set to life in Central Park for passersby to explore.
The participants were projected onto nearby digital billboards, where the furniture changed as shoppers uploaded different items to the scene from the UO app.
Life Is Live
In a life-sized UO Home diorama installed in NYC, paid-actors spent a day living inside.
Meet With Us
To keep on-the-go meetings as eye-catching as working from home, we installed work booths for people in airports, large transit stations, and in empty mall storefronts.
Starring at Starbucks
Starbucks is the most popular spot for remote work, so we stylized sections for more memorable meetings.
Worth A Stop
We transformed high-vis bus stops into playful sets fit for a photoshoot.
Retired Nights With Seth Meyers
To help Seth Meyers test-run his retirement, we furnished a new home-set for him with products he chose during a day-drinking segment, where he shopped for UO Home products and crafted cocktails based on his finds.
In-House Apparel Collab
We released a new line of pants and underwear, the pant-tease, for working from home, because what you’re wearing down there is still gloriously irrelevant.
Make A Scene With Dani Klarić
Every Sunday of National Decorating Month, interior design influencer Dani Klarić took over UO Home’s Instagram for decorating tips and hosted one-on-one TikTok Live’s to give personalized advice and product suggestions.
Watch Your Back
We made a scene on socials for people whose backgrounds were pitifully boring. For those we called out on their busted background, we sent promo codes for catchier decor.