Chupa Chups
Our daily lives are a series of sucker punches, and while we can’t keep them from landing, we can soften the blows by keeping sweetness in hand. Have a Chupa Chups, because life sucks.
Lolli Light Therapy
We installed light therapy street lamps in the cloudiest US city of Seattle, WA, to help brighten moods and Vitamin D levels when things get SAD (seasonal affective disorder).
Delayed Flight Dispenser
Because delayed and cancelled flights are making people sad everywhere, we brought Chupa Chups’ dispensers to airports. Simply scan your ticket to prove your problematic flight, and you’ll receive a lollipop.
Dental Suckers
Chupa Chups is coming to where life seriously sucks: the dentist.
By using arginine, an amino acid that raises our oral pH to reduce the risk of tooth decay, we created a candy dentists and patients can both feel good about. In partnership with Smile Brands, we distributed the suckers to dental offices nationwide.
Sympathy Sucker Arrangements
Sending sympathies just got sweeter with new edible arrangements, because when the living get a licking, they deserve a lollipop.
A Lolli For Your Loss
All losses hurt, so Chupa Chups became the official sponsor of the fans of first-losers. At the end of every championship game, we handed out lollipops to the people wearing the losing team’s jersey.
Packs To Take The Edge Off
Cigarettes take the edge off, but those seriously suck. Lollipops make for happy distractions, so they’re now sold with our most addictive vices.
In The Middle Of It
In a social series on Instagram, we had actor Frankie Muniz of Malcom In The Middle read entries of people’s sucky situations over a pack of lollipops, because when you can’t beat it, you might as well embrace it.
Sweet Sidewalks
Like squares on a game board, we brightened monotonous commutes with colorful sidewalks chock full of silly distractions.
Sweet Socials
To take the doom out of scrolls, we brought the playfulness of the sidewalks to socials.
Suckers for Suckers’ DMs
Finally, when people posted about the suck in their lives, we hit their DMs with a code for a free bag of lollipops.